Introduction
Having trouble starting your podcast? If you have a message you’re dying to share or looking for a way to attract more clients to build your business, you don’t have to wait to start your podcast. You can start sharing your message before you launch your show by being a guest on other people’s podcasts. Appearing as a guest on other people’s podcasts is a simple brand-building hack that will give you exposure to your future audience even before launching your show.
Guesting on podcasts has many benefits like exposing you to a bigger, established audience, increasing your credibility as a subject matter expert, and giving you an opportunity to connect with your future audience.
Best of all, it’s free advertising!
Benefits of guesting on podcasts
You will benefit personally and professionally from appearing as a guest on other people’s podcasts. Guesting provides valuable networking opportunities with established podcasters in your niche. Consequently, it gives you access to their audience. You will also hone your message and enhance your speaking skills.
Guesting also provides a platform to share your offers with the host’s audience from which you can build your future audience. For example, if you’re an author, you can offer a free chapter in exchange for an email.
Finally, appearing as a guest on other podcasts boost your brand awareness and credibility and increase your audience reach. Even if you haven’t yet established yourself as a brand you can use guesting on other people’s podcasts as a way to do that. My interview below can help you create a way to start building your personal brand. Listen to the episode for some excellent tips from Personal Brand Expert, Mary Henderson.
Summary:
- Use guesting to share your message and enhance brand awareness
- Guesting lay the groundwork for your podcast by showcasing your expertise
- Hone your skills and increase your credibility
How to find podcasts to guest on
Two well-established guest platforms online are PodMatch and Matchmaker. But you can find guests almost anywhere, depending on your niche. You can reach out to people already in your network on LinkedIn or Facebook groups.
But you can also join podcasting meetups like PodPals or Women in Podcasting. Don’t forget to reach out to people you follow or who follow you on platforms such as Instagram or YouTube.
Guesting will be a win-win because some hosts may be the perfect guest for your new podcast.
Summary:
- Research and join guesting platforms
- Join podcasting groups on social media
- Reach out to podcasters you follow or who follow you
Preparing for your podcast appearance
Research and list podcasts with an audience that would benefit from your message. Remember that your main goal should be to serve the audience. Don’t be afraid to share your best. This approach will build a connection with each audience who may find it hard to resist listening to your podcast once you start it. So approach guesting to add value to the show. Don’t be skimpy with what you share.
Prepare your talking point for your subject matter and be familiar with the show you will be a guest on. Be sure to research what your ideal audience is looking for and what answers you can provide them. Also, listen to previous episodes of the podcast so you know what may be expected of you.
One great way to connect with the audience is to weave your own story as appropriate into your answers. Storytelling is a great way to build a connection with your audience. This is one of the most important aspects of brand-building.
Summary:
- Prepare and bring your best self to the interview
- Know your audience
- Weave storytelling into your message
Finally, promote your appearance on social media and to your email list if you have one before and after the interview.
Call to action and giveaway
Create your future audience when you appear on other podcasts by building an email list. To do this, offer something of value to the audience of the podcast you are guesting on. For example, you can give away a free download like a checklist, an ebook, or the first chapter of your book if you have one.
Doing so will be easy as most podcast hosts will ask if you have anything to offer their audience. They will also ask how their audience can get in touch with you. Don’t miss this opportunity to add value and endear each audience to your topic and yourself.
Another benefit of guesting on other podcasts is free marketing of yourself, your products, and your services. Be careful not to make this your main goal for guest appearances. Instead, use the opportunity to add value to the audience.
Summary:
- Have a free offer
- Collect email addresses
- Have a link to your social media or a landing page
Conclusion
Appearing as a guest on other people’s podcasts is an excellent way to hone your skills as a podcaster. It will give you an insight into podcasting that will help you manage your own guests in the future.
But most of all, guesting will increase your credibility as an expert and expand your brand awareness. You can build your future audience that can eventually become customers.
So if you want to start a podcast but are not quite ready or struggling to hone your message, becoming a guest on other people’s podcasts is one of the best brand-building hacks to help you on your podcasting journey. So start building your audience before you start your podcast today.
Thanks for reading. Got questions about podcasting? Send me your question using this link. I’ll reply ASAP. Thanks.
