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How to Find The Perfect Guest for Your Podcast

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Introduction

How do you find the perfect guest for your podcast? That’s a question I get asked a lot. It’s no secret that having the perfect guest will help you build your pod empire by having influential people bring audiences to your show.

I want to give you some insider tips on getting guests. 

These strategies have helped me build my first podcast and grow an audience to thousands of listeners and help others do the same. 

Having guests on your podcast can improve your reach and establish you as an authority in your niche. But, podcast guesting is tough — especially if you’re new or want to connect with high-profile guests.

Below are some tips and strategies you can use to find almost unlimited guests for your podcast.

Virtual connections are a great way to build a list of potential guests. But don’t neglect in-person networking. Where possible attend events that interest you but also give you an opportunity to establish connections with future guests.

Ask friends and colleagues

Depending on your topic, those closest to you may be your best source of finding guests for your podcast.  

Take it one step further and ask them for referrals whether or not they would be an ideal guest.

For example, a colleague who was my co-mentor for almost two years continually refers individuals from his community to be guests to my podcast SoloMoms! Talk.

In addition, one of my guests was referred by my son. You never know where those guests will come from. So ask!

Ask past or current guests

Your guest can be a great source of referrals. Though this could be where you get the least amount of guests, it can’t hurt to ask. Especially if they are well connected to others in your niche.

Try to connect with guests outside the interview timeframe. For example, at the very least chat with them before or after the interview. I find that even if you didn’t have the time to connect with them prior to the interview, talking to them after provides an opportunity to create a connection beyond the interview.

Ask your audience

Maybe members of your audience would make ideal guests. You can ask them by placing a short request on your podcast, via email, or through blog posts.  

It’s a good idea to create a pitch in your intro, make a pre-roll or midroll ad, as well as ask them in your outro.

Connect with experts online  

Who are you dying to interview on your podcast?

It could be someone you already follow. Don’t give up if they do not respond or if they say no. But don’t pester them either.

Give value by interacting with their content. 

For example, follow a potential guest on Instagram. Read their posts and leave meaningful comments. Interact with them and their followers. Again if you have the resources, your social media VA can do this for you.

This is not a quick and easy strategy to get guests. But in the long term, it could get you the guest of your dream. This could also be a way to propel your podcast to another level.

Patience and consistency will help you reach your goal to get that perfect podcast guest.

Join podcast groups  

If you have the time, hang out on platforms like Facebook, Reddit, and Quora in groups that cater to your niche or your ideal guest. And if you have the resources you can hire a social media VA to do this for you. Under your guidance of course.

This is not a quick and easy strategy either. But by visiting each group and participating regularly in discussions, you can garner the attention of members as well as group admins.  

Example: For SoloMoms! Talk I joined several single mom groups on Facebook. I didn’t ask for a guest for quite some time. But I treated the groups as if I belonged. Because I do.  

Eventually, I got an opportunity to ask the admins if I could post a request for guests. None of them refused my request. 

I’ve gotten many guests this way. But again. It takes patience and dedication.  

This is also a great strategy to see what your audience is talking about. What are their needs and wants? What are their challenges? Use these insights to develop future content for your show.

In addition, podcasting groups on Facebook usually allow you to post requests for guests from your fellow podcasters. 

Bear in mind that these groups have rules on when you can post specific content. Follow the rules. Make meaningful connections. And you should be well on your way to establishing connections with future guests for your show.

Join a podcast guest network 

One of the fastest ways to get guests is to join a podcast network such as Matchmaker.fm, PodcastGuest.com, and PodMatch.com.

Again, depending on your topic you can get guests contacting you the same day you set up your profile.  

Example: In my first month on PodMatch.com I got nine guests and could have more except that I currently have limited availability to interview guests.

Create a Facebook or MeetUp group 

If community engagement is your thing, create your own Facebook group and invite your audience to participate. Share meaningful content with them and encourage them to get involved.  

Maybe you can get ideas from your group members for future topics and guests. You never know how rewarding creating a Facebook group can be until you try.  

I didn’t find this strategy helpful for me because I didn’t have the time to commit to nurturing a community on Facebook.

However, I’m building a MeetUp group which I find is more rewarding for me.

BONUS: If Clubhouse is your jam, start a room and invite potential guests. If you are not yet on Clubhouse, let me know if you need an invite.

Add a booking tool link to your podcast player 

Hosts such as Captivate.fm allow you to place links on your podcast player. You can place a link to your booking tool where potential guests can click that link and book an interview with your show. Use a free tool like Calendly to start.

If you use Captivate.fm as your podcast host, you will have access to their dashboard booking tool. I was ecstatic when they added this feature and canceled my $29 per month calendar tool immediately!

You can give your unique booking link to all potential guests as well as place it on guest network platforms such as PodMatch.com.

Matchmaker.fm is set to add this feature to their dashboard as well.

Ask other Podcasters

To keep your potential guest list fresh, bear in mind that it may be possible to interview other podcast hosts. If you think that their content is beneficial to your audience, this may be a great way to network with other hosts.  

One added benefit is that you could expand your audience by leveraging the other host’s audience. Just be sure to ask them to share the episode with their guests.

One other option is to do a swap where both you and the other host record an episode together. You can make this a regular event with different hosts. 

However, this strategy is better for expanding your audience reach.

Conclusion

With a little creativity and hard work, you’re likely to be able to line up several guests for a batch of episodes. 

Is it going to be easy? Probably not—but that’s the beauty of putting yourself out there as a podcast host. You never know where your next connection will come from. 

Bear in mind that not all of your guests have to be relevant to your niche or podcast. It’s more about creating a conversation with someone who has valuable insight to share that will benefit your audience. 

Once you’ve got some good guests lined up, all you have to do is make sure you have a reliable tool to record your interview, press record, and let the magic happen.

Remember that if your podcast is great, you won’t have to worry about getting guests—they’ll come to you.

Need help starting your podcast? Information overload have you confused?  

Let the PodCubator mentor you through the process so you can get your show on the air.

Schedule a free consultation here. Or download my free Action Plan below to start your podcast today. 

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